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The Taxi Video Guide Value Proposition:
| Advertising to upscale consumers that is captive, targeted and measurable | |
| Interactive Video in 1,200 New York City Taxis | |
| 55 Riders per day in each cab | |
| 66,000 Riders Per Day | |
| 70% of these cab riders are young, educated and affluent Manhattan residents (see demographic data, below) | |
| 70% of Riders average 14 minutes per ride | |
| 30% of Riders average 30 minutes per ride. | |
| Program runs for 46 consecutive weeks beginning October, 2009 | |
Delivering a Highly Coveted Demographic |
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| AGE: | 68% of Taxi Riders are between the ages of 28 to 54 | |
| INCOME: | 57% enjoy a Household Income of $75,000 + 46% enjoy a Household Income of $100,000 + 27% enjoy a Household Income of $150,000 + |
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| EDUCATION: | 59% are College Graduates + | |
| OCCUPATION: | 64% are Professional/Management | |
| GENDER: | 51% Female; 49% Male | |
| PASSENGER LOAD: | 1.4 Riders per Fare | |
Complete Tracking Tools
| TVG will implement a text code number for passengers to text to and receive in return an exclusive special offer from the advertiser in the form of a virtual e-ticket/coupon which, when printed out, will include a bar code number. The unique "Text To" number will be provided to TVG by the Advertiser. . | |
| Advertisers, at their option, may provide TVG a dedicated phone number to be used exclusively in conjunction with the TVG program. This number will ring through to TVG's fulfillment desk first, prior to ringin through to the advertiser. | |
TVG will offer and promote all incentives the advertiser offers. TVG will reconcile the reports from both the click through program in Taxi and the internet on a bi-monthly basis. |
Click the image below to get a prelimary overview of PIM navigation.
Exposure on all of our Online Venues
Taxi Video Guide, currently based in Miami, has successfully developed and deployed this automated concierge concept in hotel lobbies throughout
Miami and the Caribbean. We have already secured the rights to nearly 150 domain names chosen to give highly targeted information to customers looking for your specific business or service. For example:
| NYCVideoGuide.com | |
| DiningVideoGuide.com | |
| HotelVideoGuide.com | |
| NightClubVideoGuide.com | |
| ToursVideoGuide.com | |
| ShoppingVideoGuide.com |
And many others.
Multiple Categories
Also within the PIM navigation scheme. Advertisers will have the option to boost exposure by securing a listing in more than on category. For example, a restaurant, based on its particular facts may choose to be listed in:
| Dining by Cuisine | |
| Dining by Location | |
| Dining by Price | |
| Best of New York | |
| Top 12 Cuisines |
Click to Preview the PIM Display